Why Miningmx?

1. Content
   Miningmx prides itself in being the only provider of original news and analysis written by a team of award-winning journalists on the African resources sector.
2. Audience
   As a result we have developed a loyal readership base of global key decision makers in the resources and related industries. On a monthly basis you will find 45,000 – 60,000 of them logging on to read our news, over and above the 16,000+ who subscribe to our daily news alert.
3. Experts
   We’re online and we understand what it means to be there. But enough about us – let’s tell you how you can reach these guys

Who are our audience?

Demographics and psychographics:*

90% of Miningmx readers are male, married and 45% of these readers earn more than $100,000 per annum.
32% have a tertiary qualification, with more than 38% holding a postgraduate degree.

64% of Miningmx readers comprise middle to senior management of the firms they work at or run, with 6% representing the company at Exco or board level. 27% of readers are directly employed in the mining industry, whilst the remainder are consultants, engineers, bankers, lawyers and government officials.

During the preceding 12 month period, 52% of Miningmx readers have travelled internationally on holiday and 46% have flown business or first class.

Where do they Live?

For more information regarding rates and bookings, please contact:

Tracy Parsons
E-mail: tracyp@miningmx.com
Office: +27 11 217 3079
Mobile: +27 82 342 6985

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