MININGMX STANDARD TERMS AND CONDITIONS FOR INTERNET ADVERTISING FOR MEDIA BUYS ONE YEAR OR LESS

These Standard Terms and Conditions ("these Terms") govern the legal relationship between the party described on the insertion order ("IO") to which this document relates (including if such party is acting as agent for a third party) ("the Advertiser") and Miningmx (a partnership between Media 24 Limited (Registration No. 1950/038385/06) and MultiChoice Subscriber Management Services (Proprietary) Limited (Registration No. 1996/015134/07) ("MININGMX") in respect of rendering by MININGMX of advertisements (constituted of such text, graphics, image, content or any other marketing or promotional material provided by the Advertiser to MININGMX from time to time pursuant to an IO) ("the Ads") on the MININGMX web sites (being the web sites owned and/or operated by MININGMX and/or by any Affiliate (any third party with whom MININGMX has entered into an agreement relating in any manner to the web site(s) owned and/or operated by such third party (including where such agreements are for the provision of search technology and/or otherwise for the placement of Advertisements thereon) ("the Site").

These Terms shall be read with the IO to which they relate and in the event of a conflict between these Terms and the IO, the IO will take precedence but solely to the extent of such conflict.

In the interpretation of these Terms, unless the context clearly otherwise indicates:

1. Words importing the singular shall include the plural and vice versa, words importing any gender shall include the other genders and words importing persons shall include partnerships and bodies corporate.
2. The head notes to the paragraphs to these Terms are inserted for reference purposes only and shall not affect the interpretation of any of the provisions to which they relate.
3. If any provision in the abovementioned definitions and/or the preamble hereto is a substantive provision conferring rights or imposing obligations on any party, notwithstanding that such provision is only contained in this clause effect shall be given thereto as if such provision were a substantive provision in the body of the agreement.
4. Where a period consisting of a number of days is prescribed, it shall be determined by excluding the first and including the last day. Where the day upon or by which any act is required to be performed is not a business day (being any day other than a Saturday, Sunday or officially recognized public holiday in the Republic of South Africa), the parties shall be deemed to have intended such act to be performed upon or by the first day thereafter which is a business day.
5. If figures are referred to in numerals and words, the words shall prevail in the event of any conflict between the two.
6. Words and/or expressions defined in any particular clause in the body of these Terms shall, unless the application of such word and/or expression is specifically limited to that clause, bear the meaning so assigned to it throughout these Terms.
7. The contra proferentem rule shall not apply and accordingly none of the provisions hereof shall be construed against or interpreted to the disadvantage of the party/ies responsible for the drafting or preparation of such provision.
8. The eiusdem generis rule shall not apply and whenever a provision is followed by the word "including" and specific examples, such examples shall not be construed so as to limit the ambit of the provision concerned.
9. A reference to any statutory enactment shall be construed as a reference to that enactment as at the signature date and as amended or re-enacted from time to time thereafter.

1.INSERTION ORDERS AND INVENTORY AVAILABILITY

1.1 From time to time, the parties may negotiate insertion orders ("IO"s) pursuant to which MININGMX will render the Ads on the Sites for the benefit of an Advertiser. At Advertiser's discretion, an IO may either be submitted by Advertiser to MININGMX or be submitted by MININGMX, signed by Advertiser and returned to MININGMX. In either case, an IO will be binding only if accepted as provided in Clause 1.2 below. Each IO shall specify: (a) the type(s) and amount(s) of inventory to be delivered (e.g., impressions, clicks or other desired actions) ("the Deliverables"); (b) the price(s) for such Deliverables; (c) the maximum amount of money to be spent pursuant to the IO (if applicable), (d) the start and end dates of the campaign, and (e) the identity of and contact information for any third party ad server ("3rd Party Ad Server"), if applicable. Other items that may be stipulated on the IO are, but are not limited to: reporting requirements such as impressions or other performance criteria; any special Ad delivery scheduling and/or Ad placement requirements; and specifications concerning ownership of data collected.

1.2. MININGMX will make commercially reasonable efforts to notify Advertiser within 2 business days of receipt of an IO signed by Advertiser if MININGMX is in a position to comply with the Deliverables. Acceptance of the IO and these Terms will be made upon the earlier of (a) written (which, unless otherwise specified, for purposes of these Terms shall include paper, fax, or e-mail communication) approval of the IO by MININGMX and Advertiser; or (b) the display of the first Ad impression by MININGMX pursuant to the IO, unless the means of acceptance of the IO is otherwise stipulated in the IO. Notwithstanding the foregoing, modifications to the originally submitted IO will not be binding unless signed by both parties.

1.3. Revisions to accepted IO's shall be made in writing and acknowledged by the other party in writing for such IO to take effect and be binding to both parties.

2. AD PLACEMENT AND POSITIONING

2.1. MININGMX shall comply with the IO in all material respects, including all Ad placement restrictions, requirements to create a reasonably balanced delivery schedule, and provide within the scope of the IO, an Ad to the Site specified on the IO when such Site is called up by an Internet user. Where MININGMX deviates form the IO, it shall do so only with the prior written approval of the Advertiser, provided that where MININGMX is unable to obtain the approval of the Advertise to any IO (having used its reasonable commercial endeavours to do so), MININGMX may deviate from the IO in such a manner and to such an extent as MININGMX, acting reasonably, considers to be in the interests of the Advertiser.

2.2. MININGMX will use commercially reasonable efforts to provide Advertiser at least 10 business days prior notification of any material changes to the Site of which MININGMX becomes aware that would potentially materially change the target audience or significantly affect the size or placement of the Ad specified in the affected IO. Should such a modification occur (with MININGMX having given notice to the Advertiser in respect thereof as aforesaid), as Advertiser's sole remedy for change or notice, Advertiser may cancel the remainder of the IO without penalty provided that it provides MININGMX with written notice to such effect within 10 days of receipt of the aforesaid notice by Advertiser. If MININGMX has failed to provide notice in respect of such a modification, Advertiser (as Advertiser's sole remedy) may cancel the remainder of the IO within 30 days of such modification having taken place, and in such case shall not be charged for any affected Ads delivered after the giving of such notice by Advertiser.

2.3. The Advertiser's entitlement pursuant to clause 2.2 above shall not apply to campaigns conducted pursuant to IO's in respect of which the commencement date of the campaign is earlier than 10 days after the date of presentation of the IO by Advertiser to MININGMX.

2.4. MININGMX will submit or otherwise make electronically accessible to Advertiser within two business days of acceptance of an IO final technical specifications, as determined by MININGMX. Changes to the specifications of the already purchased Ads after that two business day period will allow Advertiser to suspend (without impacting the end date unless otherwise agreed by the parties) delivery of the affected Ad for a reasonable time in order to either (i) send revised artwork, copy, or active URLs ("Advertising Materials"); (ii) request that MININGMX resize the Ad at MININGMX's cost, and with final creative approval of Advertiser, within a reasonable time period to fulfill the guaranteed levels of the IO; (iii) accept a comparable replacement; or (iv) if the parties are unable to negotiate an alternate or comparable replacement in good faith within 5 business days, immediately cancel the remainder of the IO for the affected Ad without penalty.

3.PAYMENT AND PAYMENT LIABILITY

3.1.Invoices
Advertiser shall pay to MININGMX such amount as MININGMX may stipulate from time to time in respect of the Deliverables, together with value added tax thereon in respect of any vatable supply. MININGMX shall issue invoices at such intervals as MININGMX may determine. Invoices shall be sent to: Advertiser's billing address as set forth in the IO and shall include such information as Advertiser may reasonably require.

3.2.Payment Date
Advertiser will make payment 30 days from of the date stipulated in the invoice, or as otherwise stated in a payment schedule set forth in the IO. Should Advertiser fail to pay any amount to MININGMX by due date, MININGMX shall be entitled, in its discretion and without prejudice to any other rights which it may have in law, forthwith cancel these Terms or suspend performance of its obligations without notice. MININGMX shall also be entitled to charge interest at the prime interest rate charged by ABSA Bank Limited on all overdue amounts from the due date until date of payment. Advertiser agrees that, whilst MININGMX uses reasonable efforts to prevent click fraud, Advertiser will have no claim of any nature whatsoever against MININGMX in the event of any click fraud arising in respect of the Ads. A certificate by any director of MININGMX, whose appointment authority need not be proved, shall be prima facie proof of the amount of Advertiser's indebtedness to MININGMX for purposes of obtaining summary judgment or provisional sentence. In the event of MININGMX instructing its attorneys to recover monies from Advertiser, it shall be liable for and shall pay all legal costs incurred by MININGMX on an attorney/client scale, inclusive of collection commission.

3.3.Payment Liability
Where Advertiser is represented by an agent ("Advertising Agent"), Advertiser will make available to MININGMX upon request written confirmation of the relationship between Advertising Agency and Advertiser and the authority of such agent. This confirmation should include, for example, Advertiser's acknowledgement that Advertising Agency is its appointed agent and is authorized to act on its behalf in connection with the IO and these Terms. In addition, upon the request of MININGMX, Advertising Agent will confirm whether Advertiser has paid to Advertising Agency in advance funds sufficient to make payments pursuant to the IO. If MININGMX, acting in its sole discretion, considers Advertiser or Advertising Agency's creditworthiness to be impaired, MININGMX may require payment in advance. Advertising Agent represents and warrants that it has the authority as agent to Advertiser to bind Advertiser to these Terms and each IO. Advertising Agent agrees to defend, indemnify and hold harmless MININGMX its Affiliates and their respective directors, officers, employees and agents from any and all Losses incurred as a result of Advertiser's alleged breach of the foregoing sentence. All off-shore (outside the borders of the Republic of South Africa) based Advertisers and Advertising Agencies are required to settle the value of the first 30-days of the agreed upon IO at least 5 working days prior to the commencement of the booked campaign (unless otherwise agreed and indicated on the IO), failure to make such upfront payment will lead to the campaign commencement being postponed until proof of such payment has been received by MININGMX with no liability to MININGMX in terms of the IO.

4. REPORTING

MININGMX shall provide Advertiser with such reports as Advertiser may reasonably require from time to time.

5. CANCELLATION AND TERMINATION


5.1. At any time prior to the serving of the first impression of the IO, Advertiser may cancel the IO with 30 days prior written notice, without penalty. For clarity and by way of example, if Advertiser cancels the IO 15 days prior to the serving of the first impression, Advertiser will only be responsible for the first 15 days of the IO. Excluded from this will be newsletter and promotional mailer inserts booked which carry a compulsory 30 days written cancellation notice, should any of these placements be cancelled within 30-days of the booked insert date, Advertiser will be responsible for the full cost of the inserts affected by the less than 30 days cancellation notice.

5.2. Upon the serving of the first impression of the IO, Advertiser may cancel the IO for any reason, without penalty, by providing MININGMX written notice of cancellation which will be effective after the later of: (i) 30 days after serving the first impression of the IO; or (ii) 14 days after providing MININGMX with such written notice.

5.3. Sponsorships are subject to a minimum 3-month written cancellation notice, without penalty.

5.4. Either party may terminate an IO at any time if the other party is in material breach of its obligations hereunder or of its obligations in terms of any Policy (as contemplated below) that is not cured within 10 days after written notice thereof from the non breaching party, except as otherwise stated in these Terms with regard to specific breaches. Additionally, if Advertiser commits a violation of the same Policy (as defined below), where such Policy had been provided by MININGMX to Advertiser, on three separate occasions after having received timely notice of each such breach, even if such breach has been cured by Advertiser, then MININGMX may terminate the IO associated with such breach upon written notice.

6. MAKEGOODS

6.1. MININGMX shall monitor delivery of the Ads, and shall notify Advertiser either electronically or in writing as soon as reasonably possible if MININGMX believes that an under-delivery is likely. In the case of a probable or actual under-delivery, the parties may arrange for makegood consistent with these Terms.

6.2. In the event that actual Deliverables for any campaign fall below guaranteed levels, as set forth in the IO, and/or if there is an omission of any Ad (placement or creative unit), Advertiser and MININGMX will make reasonable efforts to agree upon the conditions of a makegood flight either in the IO or at the time of the shortfall. If no makegood can be agreed upon, MININGMX shall, as Advertiser's sole remedy, provide Advertiser with a credit equal to the value of the under-delivered portion of the IO.

7. BONUS IMPRESSIONS

7.1. Where Advertiser utilizes a 3rd Party Ad Server, MININGMX will not bonus more than 10% above the Deliverables specified in the IO without prior written consent from Advertiser. Permanent or exclusive placements shall run for the specified period of time regardless of over-delivery, unless the IO establishes an impression cap for Third Party Ad served activity. Advertiser will not be charged by MININGMX for any additional Ads above any level guaranteed or capped in the IO. If a 3rd Party Ad Server is being used and Advertiser notifies MININGMX that the guaranteed or capped levels stated in the IO have been reached, MININGMX will use commercially reasonable efforts to suspend delivery and, within 48 hours, may either 1) serve any additional Ads itself or 2) be held responsible for all applicable incremental Ad serving charges incurred by Advertiser after such notice has been provided and associated with over delivery by more than 10% above such guaranteed or capped levels.

7.2. Where Advertiser does not utilize a 3rd Party Ad Server, MININGMX may bonus as many ad units as MININGMX chooses unless otherwise indicated on the IO. Advertiser will not be charged by MININGMX for any additional advertising units above any level guaranteed in the IO.

8. FORCE MAJEURE

8.1. Excluding payment obligations, neither party will be liable for delay or default in the performance of its obligations under these Terms if such delay or default is caused by conditions beyond its reasonable control, including but not limited to, fire, flood, accident, earthquakes, telecommunications line failures, electrical outages, network failures, acts of God, or labor disputes. In the event that MININGMX suffers such a delay or default, MININGMX shall make reasonable efforts within five business days to recommend a substitute transmission for the Ad or time period for the transmission. If no such substitute time period or makegood is reasonably acceptable to Advertiser, MININGMX shall allow Advertiser a pro rata reduction in the space, time and/or program charges hereunder in the amount of money assigned to the space, time and/or program charges at time of purchase. In addition, Advertiser shall have the benefit of the same discounts that would have been earned had there been no default or delay.

8.2. Advertiser shall not be excused from its payment obligations pursuant to this clause 8.

8.3. To the extent that a force majeure has continued for 5 business days, the party entitled to receive the performance affected by such force majeure shall be entitled to cancel the remainder of the IO without penalty.

9. AD MATERIALS

9.1. The Advertiser shall provide MININGMX with Advertising Materials in accordance with MININGMX's then existing advertising criteria or specifications (including content limitations, technical specifications, privacy policies, user experience policies, policies regarding consistency with MININGMX's public image, community standards regarding obscenity or indecency (taking into consideration the portion(s) of the Site on which the Ads are to appear), other editorial or advertising policies, and material due dates) (collectively "Policies") in accordance with Clause 2.4. MININGMX's sole remedy for a breach of this provision is set forth in paragraphs (9.2 and 9.3) below, Clause 5.4, and Clause 10.2. If Advertising Materials are late, Advertiser is still responsible for the media purchased pursuant to IO.

9.2. MININGMX shall be entitled in its sole discretion to reject or remove from its Site any Ads where the Advertising Materials or the site to which the Ad is linked do not comply with its Policies, or that in MININGMX's sole judgment, do not comply with any applicable law, regulation or other judicial or administrative order. MININGMX shall be entitled in its sole discretion to reject or remove from its Site any Ads where the Advertising Materials or the site to which the Ad is linked are or may tend to bring disparagement, ridicule, or scorn upon MININGMX or any of its Affiliates (as defined below).

9.3. If Advertising Materials provided by Advertiser are damaged, not compliant with MININGMX's specifications, or otherwise unacceptable, MININGMX will use commercially reasonable efforts to notify Advertiser as soon as reasonably possible after its receipt of such Advertising Materials.

9.4. MININGMX will not edit or modify the submitted Ads in any way, including, but without limitation, resizing the Ad, without Advertiser approval. MININGMX shall use all such Ads in strict compliance with these Terms and any written instructions provided by Advertiser.

9.5. When applicable, Third Party Ad Server tags shall be implemented so that they are functional in all aspects.

9.6. If Advertising Materials delivered via 3rd Party Ad Server are damaged, not compliant with MININGMX's specifications, or otherwise unacceptable, MININGMX will immediately deactivate such 3rd Party Delivery and use commercially reasonable efforts to notify Advertiser within one business day of its actions and required correction to 3rd Party Delivery. Advertiser will be afforded corrective timelines as per Clause 13.2.

9.7. MININGMX, on one hand, and Advertiser, on the other, will not use the other's trade name, trademarks, logos or Ads in a public announcement (including, but not limited to, through any press release) regarding the existence or content of these Terms or an IO without the other's prior written approval.

9.8. Advertiser grants to MININGMX a wordwide, royalty free license to use the Adst and any logo, trade name, trade mark, brand name, logo or domain name associated therewith for the purposes of fulfilling its obligations in respect of any IO.

9.9. Advertiser hereby warrant that it is, and at all relevant times will be, the lawful owner of the copyright in, and all other intellectual property rights relating to, the Ads and all the material and content provided by Advertiser to MININGMX for the purposes of the IO (alternatively that Advertiser is the duly authorized representative of such lawful owner) and hereby irrevocably and unconditionally indemnify MININGMX and each Affiliate and hold MININGMX and each Affiliate harmless against any claim made by any person, howsoever arising, from any infringement of copyright and/or infringement of any other intellectual property rights or other third party rights by the Advertisements and/or any other material provided by Advertiser to MININGMX and/or otherwise relating to the Ads.